Partnerships
What is The Great Christmas Pudding Race?
On one of the busiest pre Christmas shopping days, the iconic Covent Garden will be filled with spectators watching teams in fancy dress race around a festive obstacle course complete with giant inflatables whilst balancing a Christmas Pudding on a tray!
The Great Christmas Pudding Race is a unique festive fundraising event which has been held annually in Covent Garden, London for almost 40 years. The event was listed as one of the ‘Top Things To Do’ in London in the Metro, December 2018 and features in local, national and international publications each year.
This year’s event is taking place on Saturday 10th December 2022 in the West Piazza of Covent Garden, London.
Past principle Pudding Partners have included BT plc, Hasbro, Robertson’s and Matthew Walker. Companies from a range of industries have also supported the event in previous years, including Deloitte, Barclays and Ted Baker.
The event is organised by an exceptional volunteer fundraising group, Cancer Research Aid Committee, who have raised over £1.6 million for Cancer Research UK to date.
Why become a Pudding Partner and support The Great Christmas Pudding Race?
- Helping Cancer Research UK fund vital research
- Great brand exposure
- Engage your current and future customers and employees by supporting one of the most exciting Christmas charity events
How can you become a Pudding Partner?
Gold Pudding Partner – £1,000
- Included in all press releases
- Special spotlight social media post
- Included in group social media post
- Your company’s promotional flyer included in runner gift bags
Silver Pudding Partner – £500
- Special spotlight social media post
- Included in group social media post
Bronze Pudding Partner – £250
- Included in group social media post
Pudding Fancy Dress Trophy – £1,500
- Judge the best team fancy dress on the day
- Invited up on stage on the event day to award the trophy to the winning team
- Special spotlight social media post
- Your company’s promotional flyer included in runner gift bags
All partners will be added to our Partner page on our website, and will be announced and thanked on the day at the Race.
For more details or to discuss our Pudding Partner Packages, please get in touch by email helena@xmaspuddingrace.org.uk
