What is The Great Christmas Pudding Race?

A unique festive fundraising event which has been held annually in Covent Garden, London for over 30 years. Teams of six competitors navigate their way through an action packed obstacle course, cheered on by thousands of spectators from across the UK and abroad. This year it is taking place on Saturday 5th December 2020 from 11am in Covent Garden, London.

Companies from a range of industries have supported the event in previous years, including Deloitte, Barclays and Ted Baker. The event is organised by an exceptional volunteer fundraising group, Cancer Research Aid Committee, who have raised over £1.5 million for Cancer Research UK to date.

Why partner with The Great Christmas Pudding Race?

  • Your brand will be exposed to thousands of tourists and a diverse range of people in an iconic central London location.
  • Working with Cancer Research UK will raise your profile as a responsible business, showcasing your commitment to supporting one of the UK’s most loved charities. Market research (2010) shows that people associate Cancer Research UK with attributes such as “trustworthy”, “reputable” and “respected”.
  • By supporting this innovative event and Cancer Research UK, you’ll be able to engage and inspire your customers and colleagues.

How can you get involved?

We offer Bronze, Silver and Platinum event sponsorship opportunities: As the principle or part sponsor, a bespoke sponsorship package will be tailored specifically for your company. Your branding will feature on the event marketing materials including pre – event publicity, the event and Cancer Research UK websites, as well as being displayed on the race course itself in the heart of Covent Garden.

Adopt an obstacle: For a fee, add your branding to one of our obstacles and have the opportunity to put your company’s promotional material in our event gift bags. Prices start from just £100 per obstacle.

For more details or to discuss our sponsorship packages please contact:

Team entry

Get your colleagues, friends or family together and enter a team.